The Professional Golfers Association (PGA) of America body has announced a partnership with US telecommunications giant T-Mobile that sees the firm become the PGA’s new 5G innovation partner.
The partnership will see the PGA use a 5G hybrid mobile network that it says will “enhance fan experiences” at its men's and women’s PGA Championship events.
One example of this is allowing fans to connect to 5G networks on the courses so that they can better share moments from the events on social media.
T-Mobile will also provide its 5G network solutions to PGA of America operations at its headquarters and coaching center in Frisco, Texas. This includes utilizing 5G-connected ball tracking technology for coaches to monitor the flight of balls, as well as AI-powered analytics.
5G-connected elements will also be present in broadcasts of the men’s and women’s PGA Championships, wherein analytics from the tournament and more functional elements such as video upload speed will be used to improve the logistical running of the tournament.
Callie Field, president of T-Mobile business group, stated: “5G [advance network solutions] is the platform for innovation that’s bringing a competitive edge to thousands of PGA coaches, all while increasing operational efficiencies at the modern home of golf. That’s the power of our 5G solutions."
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The PGA of America’s partnership with T-Mobile comes after the golfing body in March brought on board premium experiences company Legends to help it secure new partnerships around the world.
Its aim in contracting Legends in this area is to optimize its strategy for identifying partnerships and its execution in securing them.
The Legends Golf division aims to “utilize the expertise of the Legends Global Partnerships team” to target partnerships for the association itself and its events, including the PGA Championship where T-Mobile will now provide 5G technology.
It also aims to support partnership sales for the new PGA Frisco course and complex that T-Mobile will now operate around.