The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has announced Unibet, the online betting site owned by Kindred Group, as the official sportsbook and betting partner of its PFL Europe division in the UK and France.

The two-year partnership is set to debut at the 2024 PFL Europe Paris event on March 7 in the Accor Arena.

PFL and Unibet had previously partnered for PFL Europe’s Paris event in 2023.

PFL Europe launched in partnership with sports streaming service DAZN towards the back end of 2022 as a regional feeder competition for the PFL.

The regional series features 32 European fighters from 14 countries competing against each other in four weight classes. 

All PFL Europe events are broadcast live on DAZN, as well as on other major international television channels.

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The US-based PFL is a relative newcomer in combat sports, having launched its first event in 2018. It is backed by SRJ Sports Investments, the sports-focused investment vehicle recently launched by Saudi Arabia’s Public Investment Fund, which secured a minority stake in the promotion for $100 million in September.

The promotion has a sports-season format with a regular season and post-season playoffs, a unique concept among MMA promotions.