French optician firm Optical Center has become an official partner of the French Handball Federation (FFHandball) for the next three years.

The optician has made its first entry into sports sponsorship by becoming the official partner of FFHandball through 2027.

The deal was facilitated by sports marketing agency Sportfive in the lead-up to the Paris 2024 Olympic Games, which begin on July 26.

As part of the deal, Optical Center’s logo will be present on the shorts of the men’s team, including during the Paris Olympics.

Xavier Oddone, managing director of Sportfive, said: “We can't wait to see this great partnership expressed on and off the pitch, particularly in the brand's stores.”

FFHandball's commercial portfolio includes kit supplier adidas, shirt sponsor Caisse D'Epargne, Butagaz, Lidl, and Française des Jeux. 

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