Golf’s PGA Tour and Omni Hotels & Resorts have announced a multi-year extension to their official marketing partnership, which maintains Omni's status as the official hotel and resort of the PGA Tour and PGA Tour Champions through 2028.
As part of the official marketing partnership of the PGA Tour, Omni provides benefits to players, such as by giving them the highest-level membership in Omni’s Select Guest loyalty program and a designated number of room nights for members of the PGA Tour, PGA Tour Champions, and Korn Ferry Tour.
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Among Omni’s championship-ready golf venues is the new Omni PGA Frisco Resort in Texas, a 660-acre facility set to host 26 PGA of America championships over the next 12 years, including the 2027 and 2034 PGA Championships as well as the 2025 and 2031 KPMG Women’s PGA Championships.
The Omni La Costa Resort in Carlsbad, California, will also host the men’s and women’s NCAA Championships each of the next three years on its Champions Course.
In addition, since the partnership began in 2018, Omni claims it has donated more than 1.28 million meals to families in need through its Say Goodnight to Hunger program, which provides four meals for every birdie-or-better made during each PGA Tour event. Omni donates the meals through each local Feeding America member food bank in each tournament’s home city in the US.
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Dan Surette, chief sales officer at Omni, said: “Omni Hotels & Resorts is proud to continue our partnership with the PGA Tour.
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By GlobalData"We're excited to showcase our genuine hospitality across 50 unique destinations. Our growing relationship with professional golf will bring more visibility to our commitment to the game and continued evolution of our premier golf resorts across North America.”
Brian Oliver, PGA Tour executive vice president of corporate partnerships, added: “We are delighted to continue our relationship with Omni Hotels & Resorts, whose partnership has provided tangible benefits to both the communities in which we play as well as to our PGA Tour players and their families.
“In 2018 the PGA Tour became Omni’s first major league-wide sponsorship, and we are proud to continue our support of their incredible Say Goodnight to Hunger initiative.”
Omni also currently has three PGA Tour ambassadors, world number 23 Cameron Young, and PGA Tour rookies and twin brothers Pierceson and Parker Coody.
Earlier this month the PGA Tour finalized its investment deal with Strategic Sports Group, a US consortium, worth up to $3 billion.
Through the strategic tie-up, the organization has launched PGA Tour Enterprises, a new commercial venture under its control.
Discussions between SSG and the PGA Tour were first unveiled in mid-December.
January, meanwhile, saw both the PGA and women's LPGA Tours partner with South Korean travel and lifestyle luggage brand Tumi.
