Oak View Group (OVG), the US sports and entertainment facilities management firm, has today (April 4) announced a partnership with mobile and social payments company Cheq.
The deal makes Cheq the official mobile ordering, delivery, and social gifting partner at the newly renovated CFG Bank Arena in Baltimore.
The mobile and social partnership involves the use of Cheq’s mobile ordering platform, providing mobile pick-up points, in-seat delivery service at suites, clubs, and premium areas, and mobile handheld units to provide payment access throughout the venue.
The deal will also enable the arena to use Cheq's social gifting marketplace, a feature that allows users to send food, beverages, merchandise, and experiences to people in the arena from any location.
Tim Leiweke, chairman and chief executive of Oak View Group, said: “We are constantly looking for new and exciting ways to add value to the live event experience, and Cheq provides a unique platform to help drive fan engagement before, during, and after each event."
Cheq chief revenue officer and co-founder, Jake Stone, added: "We're delighted to partner with OVG, CFG Bank Arena, and the entire city of Baltimore on this collaborative opportunity. We look forward to our continued partnership with OVG and expanding our payments marketplace across their portfolio of venues."
The CFG Bank Arena reopened in February this year after renovations, hosting the 2023 Central Intercollegiate Athletic Association (CIAA) men's and women's basketball tournament. It has a maximum capacity of 14,000.
The venue is owned by the City of Baltimore and is managed by the Oak View Group, which has the right to sell naming rights and other sponsorships.
Oak View also manages New York’s UBS Arena, as well as the Climate Change Arena, the home stadium of the Seattle Kraken NHL expansion franchise, and the PPG Paints Arena, home to the NHL’s Pittsburgh Penguins.
Last year also saw OVG contracted by Wembley Stadium, home of England’s national soccer team, to increase and diversify its sponsorship portfolio and content output.