Sunglasses manufacturer Oakley has renewed its partnership with the NFL to continue as the top American football league’s official on-field eyewear provider until 2030.
The renewal also includes the company’s off-field partnership licensing deal with the league.
Oakley has been the on-field partner and licensee of the NFL since 2019. It will continue to sell licensed eyewear to fans adorned with the branding of all 32 NFL teams.
The partnership will also see Oakley continue to provide its lens technology to the NFL, providing Prizm Clear eye shields for players’ helmets.
The brand individually sponsors a number of NFL athletes, including reigning MVP Patrick Mahomes II and Offensive Player of the Year Justin Jefferson.
As part of the sponsorship, Oakley will also provide eyewear to the coaches and staff of each NFL franchise, offering sun eyewear, performance and lifestyle, and prescription options from across its range of lenses and frames.
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The announcement of the extended partnership comes after Oakley announced a partnership with NFL Flag, the youth flag football league, in August.
Oakley also has a number of partnerships outside of the NFL, across a number of sports. The eyewear brand is the official eyewear provider of the LA28 Olympic and Paralympic games, as well as Team USA in both competitions.
In January 2022, the company also signed French soccer star Kylian Mbappe to a multi-year sponsorship.
The Oakley deal follows a number of licensing partnerships the NFL has struck over the summer, including a deal with sports entertainment brand WWE to sell NFL-inspired WWE title belts.