PinDrop will act as additional support to the club’s commercial team. (PinDrop)

PinDrop, the new UK-based sports marketing agency, has today announced a partnership with English soccer club Newcastle United.

Through the deal, the agency will “help drive the club’s partnership research, insight, and analytics capability.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It will also work with Newcastle to “enhance the club’s existing partnerships and search to find potential partners.”

In the role, PinDrop will act as additional support to the Premier League club’s commercial team, helping them to build their commercial portfolio across different industries and in key territories.

Newcastle have announced several major commercial deals in recent months, including a new kit supply agreement with German sportswear heavyweight adidas, and a renewed tie-up with Saudia, the national carrier of Saudi Arabia.

See Also:

Jonathan Kane, director of partnerships at Newcastle United, said: “We are delighted to be working with PinDrop, who will help develop our research, insight, and analytics capability as we build our partnerships division.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“They have a wealth of experience in this space and have immediately delivered value to the club through their impressive approach.”

Menino Pereira, co-founder at PinDrop, added: “Newcastle are going through an incredibly exciting and transformative period, and we're excited to contribute to enabling their goals.

“Our focus is on using data strategically to unlock commercial value and establish the foundations for their expansion.”

PinDrop was launched in December by Pereira and Sean Thornley, former commercial executives at Premier League giants Arsenal.

Upon its launch, the firm secured Scottish Premiership side Rangers as its first client.