Healthcare company Centene has signed a 15-year stadium naming rights deal with US Major League Soccer expansion franchise St. Louis City SC.
The team’s new 22,500-seat home, based in downtown St. Louis, will be known as Centene Stadium and is scheduled to open later this summer.
St. Louis City will also have a practice facility and team headquarters within the same urban campus in St. Louis’ Downtown West District.
The club is working with local architecture partners HOK and Julie Snow, co-founder of Snow Kreilich Architects, to build the venue.
In addition, the agreement also makes St. Louis-based Centene a founding partner and official managed healthcare provider of the franchise.
St. Louis City secured an MLS slot in 2019, becoming the league’s 29th team, and is due to begin playing in 2023. It is the first majority female-owned team in MLS history.
The franchise and Centene will additionally develop community-driven programming focused on health and wellness.
Carolyn Kindle Betz, St. Louis City SC president and chief executive, said: “Centene is one of the fastest-growing companies in the country. We wanted a naming rights partner that was willing to invest in the continued growth of our region, and we certainly have that with Centene.”
Marcela Manjarrez, executive vice-president and chief communications officer of Centene, added: “Centene is pleased to invest in Centene Stadium as part of our long-standing commitment to the St. Louis region. We are committed to this community and the people who live here.”
Centene joins online ticket exchange platform SeatGeek and financial services firm Together Credit Union as a sponsor of the MLS expansion franchise.