MLS players will be featured in Beats’ brand marketing campaigns (MLS).

North American soccer's top-tier MLS and US headphones company Beats by Dr. Dre have announced a multi-year global agreement that makes Beats the official consumer audio products partner of the MLS.

As part of the deal, MLS clubs will receive custom Beats headphones exclusively created for them, with Beats having selected Atlanta United, Columbus Crew, Inter Miami, Los Angeles FC, Nashville SC, New York City FC, St. Louis City SC, and Toronto FC for 2024, with more to follow later in the partnership.

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Additionally, MLS players will be featured in Beats' brand marketing campaigns, which will also be posted on Beats’ and MLS' platforms, with players also being allowed to wear Beats headphones and earphones on the pitch before and after matches.  

Chris Thorne, Beats' chief marketing officer, said: "For more than a decade, Beats headphones have been chosen by the world's top athletes to help them get game-ready and heighten their focus, while also allowing them to show off their style and personality.

"Beats will be working closely with the MLS clubs and top players to deliver amazing experiences throughout the upcoming season."

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Camilo Durana, MLS’ executive vice president of partnership, properties, and events, added: "Major League Soccer is proud to partner with Beats, a global culture driver, during this period of growth for our League and our sport in North America.”

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The MLS' 29th season begins on February 21 with Inter Miami vs Real Salt Lake.

Yesterday it was announced that MLS is set to utilize replacement referees in its 2024 season, as its referee employment body the Professional Referee Organization (PRO) has locked out members of the Professional Soccer Referees Association (PSRA) labor union.

It comes in the wake of PRSA members voting overwhelmingly (95.8%) against a new deal with the MLS because it lacked the desired improvements in referee wages, benefits, and travel, among other issues.