The Texas Rangers, of North America’s Major League Baseball (MLB), have appointed international agency CSM Sport & Entertainment to secure its first jersey patch sponsor.
Under an exclusive agreement, CSM will work with the franchise to find a corporate partner for the team’s home and road jerseys.
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From the 2023 season, which will begin at the end of March, MLB teams will be permitted to wear a sponsor logo patch on either the left or right sleeves of all jerseys.
The league finalized details of its new jersey patch program in April, a key part of its new five-year collective bargaining agreement with the MLB Players Association.
Jim Cochrane, Texas Rangers executive vice president of partnerships and client services, said: “We are delighted about entering into this agreement with CSM. Securing the most appropriate jersey patch partner is a priority for us, and we believe that CSM’s experience and expertise makes it the right company to achieve this goal.”
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Ross Meltzer president of properties for CSM North America, added: “The vision and expectations that the ownership group has for the team, in parallel with the multi-faceted growth plan, makes this team unparalleled in the marketplace.
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By GlobalData“We are incredibly excited to represent this famous club as they continue to innovate and expand their partnership family with a first-ever founding partner and jersey patch.”
The San Diego Padres struck the first MLB jersey patch sponsorship with telecoms company Motorola last April immediately after the league’s announcement. The Boston Red Sox followed suit in December in a 10-year deal with insurance giant MassMutual.
The Los Angeles Angels and Arizona Diamondbacks joined the wave last week, securing deals with Foundation Building Materials (FBM) and electronics company Avnet, respectively.
Meanwhile, the Cincinnati Reds are reportedly close to finalizing an agreement with retail company Kroger that is expected to be worth $5 million annually, while the Houston Astros are set to partner with energy company Oxy.
The Los Angeles Dodgers appointed international sports marketing agency Sportfive to secure a jersey patch sponsor and field presenting partner for Dodger Stadium last April.
The 2023 MLB season is due to start on March 30 and run through October 1.
