North America’s Major League Baseball (MLB) has announced a new authorized ticket marketplace program with online ticket exchange platform StubHub as its first partner.

MLB has established the initiative so that fans can buy and sell verified tickets securely.

The league will add other secondary ticket providers as authorized ticket marketplaces, which will accompany MLB’s existing official ticket marketplace program.

In February, it was announced that SeatGeek had replaced StubHub as the MLB's official ticket marketplace in a deal that saw SeatGeek complete the set of major US sports leagues.

Noah Garden, MLB chief revenue officer, said: “With our long-standing partnership in the secondary ticketing space, it is only fitting that StubHub is the first to join the new program.  Our approach will give fans an even wider array of platform options to ensure that the tickets they are buying on the secondary market are legitimate.

“StubHub’s brand recognition and long-standing credibility will continue to represent an important place where fans can exchange tickets for MLB games with confidence.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Cris Miller, StubHub chief business officer, added: “We’re pleased to be continuing our valued relationship with Major League Baseball, with whom we’ve partnered for over a decade.”

Image: Tim Heitman/Getty Images