The UK Athletics governing body has confirmed MicroPlus, the Italian technology firm, as the title sponsor for the UK Athletics Championships.

The deal expands Microplus' relationship with the organization as it was a previous partner of the event, and title sponsor of the UK Athletics Indoor Championships in February this year.

The company will now be the main sponsor of the national championships at the Manchester Regional Arena from June 29 to 30.

The UK Athletics Championships will act as the trials for the Paris 2024 Olympic Games. 

At previous championships, Microplus has provided a central results system, a timing and scoring in-venue results system, and a commentator information system.

Cherry Alexander, strategic lead for major events at UK Athletics, said: “We are delighted to announce Microplus as the title sponsor for the Microplus UK Athletics Championships, following on from the success of the Indoor edition of the event.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We have a strong partnership with Microplus which has developed at our national championships over the last few years.

Mauro Cedrani, Microplus chief executive, added: “The continued partnership represents an exciting opportunity for us to contribute to the growth and success of the sport while engaging with athletes and fans. 

“This year’s championships will be particularly engaging with the added attraction of Olympic slots up for grabs and we look forward to helping to bring that engagement to a wide audience.”

Microplus has been a partner of UK Athletics through the national championships since 2022, as well as at several sporting events worldwide, including the Commonwealth Games, Mediterranean Games, and Universiade Games.