The McLaren Formula 1 (F1) motor racing team has continued to bolster its commercial portfolio by bringing global hygiene company Ecolab and cloud computing software Dropbox on board as new partners.
Under a multi-year agreement, Ecolab will be an official partner and support the team in its sustainability efforts and plan to reach net zero emissions.
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The parties will develop a Sustainable Aviation Fuel (SAF) program to “accelerate McLaren’s overall strategy of decarbonizing its Formula 1 logistics and operations.”
The organizations will work together to incorporate SAF into the delivery of McLaren’s net zero commitment of halving emissions by 2030 and reaching net zero by 2040.
In addition, Ecolab branding will feature on the team kit of McLaren F1 drivers Lando Norris and Oscar Piastri for the 2024 season.
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The deal with Dropbox will see the company serve as an official technology partner of the team as part of a multi-year agreement.
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By GlobalDataThrough the partnership, McLaren will utilize Dropbox's syncing and sharing capabilities, in addition to its latest offerings in video collaboration and machine intelligence, to manage vast amounts of content and data, from across the globe.
Dropbox branding will also feature on the McLaren MCL38 cars, and Norris and Piastri’s overalls and helmets.
The deal marks Dropbox’s first entry into the sport.
Meanwhile, the F1 outfit has also announced an expanded partnership with Workday, the developer of enterprise cloud applications for human resources and finance.
Through the renewed agreement, the Workday logo will debut on track on the rear wing of Norris and Piastri’s cars in pre-season testing in the lead-up to the season-opening Bahrain Grand Prix on March 2.
Workday branding will also be included on the McLaren team kits for this season.
McLaren and Workday first teamed up last year, with the company becoming an official partner of the UK-based team.
The multi-year extension will see McLaren continue to use Workday’s financial planning software.
McLaren has secured several sponsorship deals in recent weeks, including new tie-ups with Airwallex, the financial platform for businesses, and Spanish brewery Estrella Galicia 0,0, as well as a renewed agreement with global cryptocurrency exchange OKX.
The upcoming 2024 F1 campaign will get underway on March 2 in Bahrain.
