Manchester United, the English soccer giants, and major German sportswear brand adidas have today (July 31) extended their kit supply deal until 2035.
The 10-year renewal is worth a minimum of £900 million ($1.2 billion), or £90 million per season, “subject to certain adjustments.” This will again make it the most lucrative in the history of the top-flight Premier League.
Go deeper with GlobalData
It will be the third-largest kit deal in soccer behind Spanish heavyweights Barcelona and Real Madrid’s contracts with NIKE and Adidas, respectively.
Barcelona's contract with Nike is worth around €155 million ($171 million) per season, while Real Madrid's own deal with Adidas is valued at €120 million annually.
Real signed an eight-year extension to their long-running kit supply deal with the brand that came into effect at the start of the 2020-21 season and runs to 2028.
Man United’s extension with Adidas will see the partnership between the two parties last at least 18 years.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataRichard Arnold, Manchester United’s chief executive, said: “The relationship between Manchester United and Adidas is one of the most iconic in world sport. We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”
The club’s previous decade-long agreement with Adidas, which began in the 2015-16 season, was valued at a total of £750 million.
This contract was not due to expire until the end of the 2024-25 campaign.
Adidas had taken over from US sportswear giant Nike which supplied Man United’s kits from 2002-03 until 2014-15.
The Premier League outfit said the new deal “increases the focus on the Manchester United women’s team.”
The lucrative, long-term commercial deal has been struck despite the uncertainty surrounding the club's ownership. The Glazer family has been negotiating a sale for several months with British billionaire Jim Ratcliffe and Qatari Sheikh Hamad bin Jassim bin Jaber Al Thani.
Image: Al Bello/Getty Images
