Macron, the Italian sportswear brand, has extended its kit supply agreement with Serie A soccer side Udinese until the end of the 2030-31 season.

As technical sponsor, Macron will continue to provide matchday and training wear to the club, as well as the team’s youth side and affiliated teams, as it has done since 2018.

The contract renewal comes a year before the end of its existing deal, which was signed in 2021 until the end of the 2024-25 campaign.

The renewal, which will see the pair continue with their sustainability efforts, will mean Macron remains as a partner to Udinese alongside the likes of shirt sponsor Lo sono Friuli Venezia Giulia, Prestipay, Infront, Bluenergy, and Prosciutto di San Daniele.

Franco Collavino, general manager at Udinese, said: “With the renewal of the agreement, the Udinese-Macron partnership will reach a significant length of time, which testifies to how strong our brands are internationally.”

Meanwhile, Spain's Celta Vigo has announced a new five-year kit supply deal with Danish sportswear brand Hummel. 

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Under the agreement, which will run until 2029, Hummel will supply both game and training kits, along with a lifestyle apparel line, for the first team and all other sports divisions and youth categories of the club.

Hummel will replace German giant adidas which has supplied the LaLiga side's kits for the past 11 seasons. 

Celta's agreement with Adidas was not due to expire until 2025 but the two parties agreed on an early termination. 

Hummel has developed a significant presence in Spanish soccer, serving as the kit supplier to several clubs including Real Betis, Las Palmas, Eibar, and Tenerife.

Its wider soccer portfolio features Sunderland, FC Koln, Werder Bremen, AS Saint Etienne, Brondby FC, and the Danish national team.