The Minnesota Lynx franchise of US women’s basketball’s elite WNBA competition has announced long-time partner Federated Insurance as its new jersey patch sponsor for the next two seasons.
Federated Insurance’s logo will appear as a patch on all Lynx jerseys through the multi-year partnership.
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The insurance provider has been a partner of the Lynx organization for 20 years, supporting the team’s community initiatives, but has only now taken up the role of jersey patch sponsor.
On May 4, the patch will be debuted at the Lynx’s first pre-season fixture against the Chicago Sky in their home Target Center arena, where jerseys featuring the patch will be exclusively sold.
Federated Insurance replaces the previous patch partner, health and wellness company Sharecare, which had served in the role since 2019.
Elsewhere in the WNBA, the Connecticut Sun has announced a new partnership with US naval nonprofit BlueForge.
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By GlobalDataBlueForge will serve as the first official free throw circle sponsor of the team, and the presenting partner of its 'Free Throws for Change' initiative through which it will donate $10 to the Girls for Technology nonprofit for every free throw made in the team’s Mohegan Sun Arena home venue through the 2024 WNBA season.
The recruiter will collaborate with the Sun franchise to promote the US Submarine Industrial Base (SIB) with its BuildSubmarines.com website helping to drive recruitment in the naval sector.
The announcement of the BlueForge partnership followed the Sun franchise renewing its partnership with global tech giant Microsoft for a second season.
Microsoft will continue to partner with the Sun by supporting its community initiatives.
