The Lucknow Super Giants (LSG), one of the two new entrants into this year’s edition of the prestigious Indian Premier League (IPL) domestic cricket competition, have brought in the Gigabyte Technology firm and its gaming brand Aorus as a 2022 season sponsor.

Both companies' names and logos will feature on the franchise’s player headgear during the team’s inaugural IPL campaign, which will start on April 2.

LSG, who secured IPL status after their owners acquired an expansion slot at an auction in October last year, announced the partnership via social media posts.

The deal adds to the one that RPSG Sports, the franchise’s owners, struck in January with Indian fantasy sports platform My11Circle, which is the franchise’s title sponsor for this season.

Raghu Iyer, LSG’s chief executive, said: “We are delighted to be partnering with a global enterprise like Gigabyte. We are sure this relationship will be mutually beneficial for both companies.”

Sashank Bhandaru, Gigabyte Technology’s marketing manager, added: “This partnership is just perfect for us as it will help us connect with a younger and much wider audience across the globe.”

RPSG Group – which has already owned a team in the IPL, the Rising Pune Supergiants in 2016 and 2017 – paid what equated to over $932 million (at that point) for the Lucknow franchise slot, with the team set to play its games at the north-eastern city’s 50,000-capacity Bharat Ratna Shri Atal Bihari Vajpayee Stadium.

In total, the Board of Control for Cricket in India (BCCI) secured over $1.65 billion for the two 2022 expansion franchise spaces combined, with RPSG paying 250% more for the slot than the Lucknow base price of $270 million. The group will need to pay the amount over a decade-long period.

As well as having run the initial Supergiants franchise five years ago, RPSG also owns Athletico Mohun Bagan from the top-tier Indian Super League soccer competition.

It has been reported that the franchise has also signed up a local oil brand as an associate sponsor for the 2022 IPL.

The 2022 IPL mega-auction, at which franchises bid for the majority of their playing squads, took place over the weekend, while the media rights tender for the 2023-27 cycle of the IPL is set to be released over the next few days.

It has been reported that the BCCI is likely to set the current value of the rights – $510 million annually – as the base price for the next five years of the prestigious annual tournament, but no final decision has yet been made.

The rights will be sold via a virtual auction, as mandated by India’s Supreme Court in 2017, and will be for five seasons, between 2023 and 2027 (inclusive). The BCCI had initially considered a three-year cycle but then decided to stick to the longer stretch.