US women’s golf’s LPGA has announced a new title sponsorship deal with US carmaker giant Ford Motor Company.

The Drive On Championship, as it was known last year at the Superstition Mountain Golf and Country Club when it did not have a title sponsor, will now be known as the Ford Championship, taking place at Seville Golf and Country Club, from March 28 to 31, in Gilbert, Arizona.

LPGA commissioner Mollie Marcoux Samaan has said that the current deal with Ford will run for one year, but that the LPGA is already in talks about future extensions.

The Championship will involve a field of 144 players competing for a $2 million purse.

Lisa Materazzo, global chief marketing officer for Ford, said: “Ford’s collaboration with the LPGA Tour represents our commitment to supporting women in sports and showcasing their incredible talent on a global stage.

“Through the Ford Championship presented by KCC, we aim to elevate the visibility of female athletes in the golfing world and inspire a new generation of fans.”

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The LPGA has held an event in Arizona over 70 times through the course of the tour’s nearly 75-year history.

Last month the French Golf Federation and L’Equipe, the free-to-air digital terrestrial channel, partnered to acquire broadcast rights to the LPGA for the next two seasons.

This follows the LPGA also recently signing a new two-year rights deal with major sports broadcaster ESPN in the US through the 2025 season.

January also saw the LPGA Tour and its men's equivalent PGA Tour announce a multi-year partnership with South Korean travel and lifestyle luggage brand Tumi.