Solar and hydrogen energy company Longi has entered a global partnership with the Association of Tennis Professionals (ATP), the organizer of the top men’s tennis tour.
The deal, brokered with the support of Chinese sports development company Juss Sports and announced yesterday (April 3), makes Longi the ATP Tour’s official solar energy and hydrogen partner.
It is intended to help with ATP’s sustainability efforts, in line with its commitment to the UN's Sports for Climate Action initiative, and will see Longi work with a host of ATP events during the 2023-24 season in Asia, Europe, and the Americas.
These include the Rotterdam Open, the Chile Open, the Miami Open, the Madrid Open, the Halle Open, the Laver Cup, the Japan Open, the Shanghai Masters, and the ATP Finals.
Massimo Calvelli, ATP chief executive, said: “Climate change is having an impact on our sport, from hotter temperatures to extreme weather. Addressing this is our most important challenge. Longi shares our commitment to sustainable development and our collaboration will support transition to a net zero future.”
Dennis She, vice president of Longi, added: 'We are thrilled to be collaborating with the ATP Tour as official solar energy and hydrogen partner, with the support of Juss Sports. We are excited to jointly bring about healthy, shared, and sustainable low-carbon events through the platform so that everyone may enjoy green sports under the sun.”
The ATP recently also announced sports data intelligence and digital services provider Sportradar as its global gambling data and streaming partner for the next six years, as well as Italian electric mobility brand Nilox as a global partner in January.