LIV Golf, the controversial golf tour backed by Saudi Arabia’s Public Investment Fund (PIF), has unveiled business payments firm Corpay as its official corporate FX provider.
Through the deal, Corpay’s Cross-Border business will manage LIV Golf’s corporate foreign exchange transactions and deliver solutions that manage currency exposure for international payments.
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Corpay’s solutions platform will enable LIV Golf’s global business and roster of international athletes to manage finances in their preferred currencies.
Brad Loder, vice president of cross-border marketing at Corpay Cross-Border Solutions, said: “Our team is passionate about partnering with innovative companies like LIV Golf and we are proud to bring our comprehensive cross-border payments and FX risk management solutions to LIV Golf’s innovative, global league.”
Monica Fee, LIV Golf senior vice president and global head of partnerships, added: “Our global league is thrilled to partner with Corpay as the official foreign FX provider for LIV Golf.
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“Momentum continues to build as our 2024 season gets underway, and our partnership with Corpay will provide an incredible opportunity to best serve our diverse roster of the world’s best professional golfers.”
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By GlobalDataCorpay has previously partnered with a range of sports organizations such as women's tennis' WTA, SailGP, World Triathlon, soccer giants AC Milan, table tennis' WTT, and Rugby Australia.
Last month sports protection services firm US Integrity and LIV Golf announced a formal partnership covering gaming integrity monitoring, compliance, and education.
As part of the deal, LIV Golf will gain access to ProhiBet, a technology built to detect prohibited gaming behavior, developed in collaboration with technology firm Odds On Compliance.
In November, meanwhile, LIV Golf revealed the calendar for its 2024 regular season, with the tour set to visit Las Vegas in the US for the first time.
This year’s LIV Golf League will feature 14 events in eight countries.
The series, which launched in 2022, has thus far managed to attract a selection of the world’s top golfers by paying them eye-watering sums.
