The original tie-up between Leverkusen and Niedax was struck in 1997. (Bayer Leverkusen imagery)

Bayer Leverkusen, champions of German soccer's top-tier Bundesliga, have named industrial components manufacturer Niedax Group as their new sleeve sponsor through 2026-27.

Through a deal unveiled yesterday (June 10), Niedax – which is already a club partner – replaces previous sleeve sponsor Trive in that role, for the next three seasons.

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The deal covers all games played by the men's first team during that period, whether in the Bundesliga or in the UEFA Champions League pan-continental competition for which Leverkusen have now qualified.

The original tie-up between Leverkusen and Niedax was struck in 1997, with the new deal – aside from sleeve sponsorship rights – also giving the brand a presence on LED advertising hoardings at the club's BayArena home stadium, and on press interview backdrops.

In addition, there will be “visibility in the VIP areas of the BayArena at Bundesliga home fixtures … as well as other advertising services such as promotional campaigns and digital rights,” while Niedax also has an executive box at the BayArena.

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In terms of the club's women's team, meanwhile, Leverkusen have said that Niedax “will be a strong partner” of that side in future.

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The club’s front-of-shirt sponsor, in a deal running through 2027-28, is insurance company Barmenia.

GlobalData estimated the value of the Leverkusen-Trive tie-up as $5 million in total.

Leverkusen, who had never been crowned Bundesliga champions before, sensationally won the league by 17 points last season (also winning the DFB-Pokal cup competition). They also became the first team to win the league undefeated.