Puma, the German sportswear and equipment brand, has extended its deal as the official ball supplier of Spanish soccer’s top-tier LaLiga.
The long-term renewal begins at the start of the 2024-25 campaign, with the current partnership between LaLiga and Puma having begun in 2019-20 and coming to an end at the conclusion of this season.
Oscar Mayo, executive director of LaLiga, said: “We share long-term goals with Puma as well as a way of understanding the sports industry that allows us to find very beneficial synergies, both for us and for all LaLiga fans.”
Javier Ortega, Puma’s general manager for Europe, added: “We are sure that this association will allow us to continue innovating in many areas, from sports technology and research to product design. We look forward to continuing building and exploring new and exciting opportunities in the world of national and international football together.”
A similar-length deal as the last tie-up would see Puma continue as a major LaLiga partner through 2028-29.
The brand replaced Nike in that position four years ago.
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In terms of other ball supply partnerships, in mid-October, Puma sealed a similar tie-up with the Confederation of African Football (CAF).
The agreement sees Puma become the technical partner of CAF covering several tournaments, including the 2023 Africa Cup of Nations being held in the Ivory Coast from January 13 to February 11, 2024.
Puma also has ball supply deals in place covering top-tier soccer in European markets such as Italy and Scotland.
LaLiga, meanwhile, has major commercial deals in place with brands such as Electronic Arts (title sponsor), Visit Saudi, BKT, Iberia Airlines, Panini, and Fanatics.