French optician firm Krys has renewed its partnership with road cycling’s Tour de France until 2026.
The new deal will see it continue to sponsor the race's white jersey, which honors the best rider under 26 years old.
Having been a partner of the Tour de France for 10 years, renewing last in 2021, Krys now also becomes an official partner of the Tour de France Femmes (the Women's Tour de France) for four years starting with the 2023 edition.
In addition, the company is extending its charitable engagement with the Tour and its awareness-raising and screening operations for attendees.
Kryis lines up as a top-tier main partner of the Tour de France alongside LCL, E.Lecerc, Skoda, and Continental.
Christian Prudhomme, director of the Tour de France, said: "Since 2015, Krys has sponsored the white jersey, which always goes to a worthy rider and marks the wearer as a protagonist of the future of cycling.
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“I am delighted to extend until 2026 our partnership with this company and its network of 1,000 stores, which echoes the visibility, territorial coverage and local touch at the heart of the Tour de France."
Marion Rousse, director of the Tour de France Femmes, commented: "I am thrilled to welcome Krys to the young family of the Tour de France Femmes avec Zwift. The presence of such a well-known brand dedicated to the health of people in France is a great asset.
“Krys's commitment will boost the development of women's cycling. Sponsoring the team classification shows that the company recognizes the importance of teamwork and cohesion to accomplish great and amazing things."
Jean-Pierre Champion, chief executive of Krys France, added: "This year is a milestone for Krys: we are celebrating ten years of partnership with the Tour de France, a huge festive and popular event whose values are our values.
“We are mighty proud to deepen our attachment to the Grande Boucle until 2026 by sponsoring the Tour de France Femmes avec Zwift from this year and for the next four editions.”
This year’s Tour de France will take place from July 1 to 23, with the Tour de France Femmes following from July 23 to 30.