Kappa will provide apparel to all 13 MLR teams. (MLR imagery)

North America’s Major League Rugby (MLR) has unveiled Italian sportswear brand Kappa as its official kit partner in a three-year deal.

Under the agreement, Kappa will provide apparel to all 13 MLR sides. The brand will outfit each team with match kits, training kits, and fanwear.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Kappa has a long-standing presence in rugby, having supplied kits for many major teams over recent years. It has current partnerships with multiple domestic teams across Europe, including in France’s Top 14.

The Italian firm also has a tie-up in place with the European Professional Club Rugby continental governing body as the official technical apparel partner of its Champions Cup and Challenge Cup club competitions.

Earlier this year, meanwhile, it agreed a deal with the United Rugby Championship, the Europe-based rugby union clubs competition, to serve as the league’s match official kit supplier.

See Also:

Harry Hardy, Major League Rugby's chief commercial officer, said: “As MLR continues to grow its following both in the US and internationally, we felt it was important to align with a brand that represents quality, innovative design and has a rich heritage in rugby and other various sports all over the world.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

MLR recently agreed a long-term partnership with premium experiences company Legends to drive commercial revenue and grow its competition.

Through the tie-up, Legends will manage global partnerships, digital marketing, and business intelligence to “drive fan engagement and optimize revenue generation.”

MLR will head into its seventh season next year.