Pacers Sports & Entertainment (PS&E), the owners of US basketball’s Indiana Pacers (NBA) and Indiana Fever (WNBA), and Indiana-based US pharmaceutical giant Eli Lilly and Company have announced an agreement to make them the Fever’s latest jersey patch partner.

As part of the deal, Lilly’s corporate logo will be displayed on the shoulder of each Fever jersey.

In addition, the firm will be the Fever's health equity partner.

Rick Fuson, PS&E’s chief executive, said: “The excitement around the Fever and women’s basketball means more opportunities for the Fever and partners like Lilly to shine a light on important issues like support for girls in sports and the need for improving health in Indiana communities.”

David A. Ricks, Lilly’s chair and chief executive, added: “Improving health equity in our home state of Indiana is something the Fever and Lilly both care deeply about, and we are thrilled to partner with the Fever at this exciting moment in women’s sports.

“Together with the Fever, we at Lilly look forward to bringing greater awareness and achieving better health outcomes for our fellow Hoosiers. That would be a win for everyone.”

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In early April this year, the Fever announced that 36 of their 40 regular season games would be broadcast on national TV, and last week the team revealed that 17 games would be aired for free locally on WTHR and WALV.

The team begin preseason in Dallas on May 3 (tomorrow), with the regular season beginning on May 14 when the Fever play the Connecticut Sun.

The team’s first home match of the season at the Gainbridge Fieldhouse on May 16, will be against the New York Liberty.

Last year Lilly partnered with the 2028 Olympic and Paralympic Games in Los Angeles, NBCUniversal’s (NBCU) coverage through 2028, and renewed its sponsorship of Team USA.

The deals will see Lilly continue its existing relationships with media powerhouse NBCU and Team USA, which began for the Tokyo 2020 Olympics and Paralympics.