The International Cricket Council (ICC) governing body has today unveiled a multi-year extension to one of its major commercial deals, with Saudi Arabian oil giant Aramco.

Following an initial tie-up between the pair which began in October 2022 and ran through until early 2024, the brand has now signed up as a global sponsor through 2027 and will continue to have premier partner rights at the various men’s, women’s, and under-19 ICC events scheduled to take place over the next three and a half years.

This includes, in the immediate future, the 2024 Men’s Twenty20 World Cup, set to take place in June across the US and Caribbean, as well as the women’s iteration of that tournament, which will be held in Bangladesh in September and October.

Aramco has become a major commercial partner across cricket in recent years, with a deal covering the prestigious Indian Premier League domestic tournament having run across 2022 and 2023.

Outside of cricket, late last month Aramco was brought in as a major sponsor of top-tier events organised by soccer’s global governing body FIFA.

Under a four-year agreement, the company has become FIFA’s major worldwide partner exclusive in the energy category, with sponsorship rights for multiple events including the 2026 World Cup and 2027 Women’s World Cup.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Aramco will continue to hold naming rights to various player awards at ICC events through the new deal – the Aramco Player of the Match, Aramco Player of the Tournament, and the Aramco Power Performance.

The firm will also receive assets through the ICC’s hospitality platform.

GlobalData (Sportcal) assessed the total value of the original ICC-Aramco agreement as $2.25 million.

Other major ICC commercial partners include Emirates, DP World, and Coca-Cola.

The Dubai-based body earlier this week completed its line-up of major broadcast partners for the next media rights cycle across key cricketing territories, through a deal with Sky New Zealand.