Ryder Cup Europe and the PGA of America, the organizers of the biennial golf tournament when it is played on their respective continents, have announced that international hotel chain Hilton has upgraded its sponsorship for the 2023 Ryder Cup.

Under the new agreement, Hilton becomes a worldwide partner of this year’s edition of the teams tournament, joining car manufacturer BMW, luxury watchmaker Rolex, management consulting company Aon, and information technology firm Capgemini in the top sponsorship tier.

As a worldwide partner, Hilton will gain significant on-course branding and international broadcast exposure during the tournament, which is being held in Rome, Italy, from September 29 to October 1. It will also work with the event’s organizers to create and distribute digital media campaigns across Ryder Cup’s social and digital channels throughout the year.

Hilton will also launch a Ryder Cup edition of its fan experience ‘A Stay on the Green by Hilton’, which will be available to members of its loyalty program. The fan experience will see the members use their points to book a stay at a bespoke Hilton room by the 10th green at the Marco Simone Golf and Country Club, which is hosting the tournament.

Chris Silcock, chief commercial officer of Hilton, said: “The Ryder Cup is one of the most exciting events in the global sporting calendar and we are delighted to become a worldwide partner of the 2023 event.

“Through this industry-first partnership, Hilton will create once-in-a-lifetime experiences and showcase our leading and unique hospitality to players, staff, and Hilton Honors members.”

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Hilton initially signed up as the tournament's official hotel supplier in May last year as part of its expanded partnership with the DP World Tour (formerly European Tour), which also saw the hotel chain also become that tour’s official partner.

Despite the upgrade, Hilton's Cavalieri Waldorf Astoria Hotel in Rome will remain the official hotel of Ryder Cup players and staff for this year’s event.

Ryder Cup Europe director Guy Kinnings said: “We know Hilton very well through our DP World Tour partnership and we are delighted that they have decided to further elevate their association with the Ryder Cup.

“We have already worked together on award-winning marketing campaigns for the DP World Tour over the past 12 months and the Ryder Cup, the pinnacle of drama and emotion in our sport, provides rich territory to further collaborate on campaigns that get people talking.”

Jeff Price, chief commercial officer of PGA of America, added: “By combining Hilton’s renowned hospitality expertise with the prestige of the Ryder Cup, we aim to deliver a world-class experience for golf enthusiasts at Marco Simone.”