Korean tire manufacturer Hankook has expanded its recently struck commercial deal with motor racing’s all-electric Formula E series by snapping up title sponsorship rights for five events in 2023.
The firm, which became Formula E’s technical partner through a tie-up in September, has now secured title rights to races next year across Mexico City, Rome, and London.
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The agreement covers the first race of next season, in Mexico City on January 14, and then two doubleheaders – July 15 and 16 in Rome and July 29 and 30 in London.
Jamie Reigle, chief executive at Formula E, said: “With high-performance and sustainability central to Hankook’s custom-developed EV race tires, fans can expect even closer and more dramatic wheel-to-wheel racing on all of our city center circuits.”
Sooil Lee, Hankook Tire and Technology’s chief executive and president, added: “We are extremely proud to be the title sponsor of three very high-profile stops in the coming Formula E season. Experience shows that the public watches the season opener and the finale particularly closely. We are also putting our name to the double-header in Rome, where it is possible that the destination of the title could be decided.”
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Hankook has replaced Formula E’s previous tire supplier Michelin, the French firm that had served in the role since the series’ inaugural season in 2014.
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By GlobalDataThe new tire has been developed in close cooperation with the series and is said to be specifically tailored to the new Gen3 cars.
