Globant, the digital consultant and software firm, has agreed a deal to sponsor soccer’s upcoming FIFA Women's World Cup (WWC) in Australia and New Zealand 2023.
The partnership draws from the existing multi-year deal between Globant and FIFA for their FIFA+ streaming platform and for the support of FIFA's flagship global events.
As part of that partnership, Globant became the official regional supporter for North America and Europe for the men's 2022 FIFA World Cup in Qatar, an official sponsor of several FIFAe Cups, and an official tournament supporter of the U17 and U20 men's and women's World Cups, respectively.
Martin Migoya, co-founder and chief executive of Globant, said: "We are proud to support the FIFA Women's World Cup and look forward to using our deep technical expertise to help elevate the experiences of fans from all over the world.
"With this sponsorship, we will also be able to simultaneously further our company goal of creating space for women to pursue their dreams and achieve in every industry – from technology to sports and beyond."
Wanda Weigert, chief brand officer of Globant, added: "FIFA and Globant are strongly aligned in our passion for creating immersive digital and physical experiences that increase fan engagement on a global scale.
“Through this sponsorship, we will have a unique opportunity to help propel women's soccer on a global stage, achieve greater inclusion and equity in the sports industry, and inspire the next generation of athletes."
The deal follows partnerships with other leading sports organizations such as Spanish soccer’s top-tier LaLiga and NBA’s LA Clippers.
Meanwhile, Montreal-based bank BMO Financial has been named as an official supporter of the WWC in North America.
FIFA’s chief business officer, Romy Gai, said: "We are delighted to welcome BMO as a tournament supporter for the FIFA Women's World Cup 2023. BMO's commitment to women's sports aligns perfectly with FIFA's vision of empowering female athletes and making this tournament the greatest women’s sports event in history.”
Catherine Roche, chief marketing officer at BMO, added: “BMO is The Bank of Soccer, and this historical partnership reflects our commitment to growing the game across North America.
“As one of the world’s largest sporting events, the World Cup is the perfect platform to help create equal opportunities in sport and inspire a new generation of women players, leaders, and coaches to reach their full potential – on and off the field.”
The FIFA Women’s World Cup 2023 will begin on July 20 at Eden Park when New Zealand play against Norway.
BMO is also the official bank for the 2023 Concacaf Nations League Finals and the 2023 Gold Cup.