Italian men’s soccer’s main domestic knockout competition, the Coppa Italia, will continue to have Frecciarossa, a major train operator brand in the country, as its naming rights sponsor for the next two years.

Italian media has reported that a two-year extension, until the end of 2023-24, to an existing tie-up between the Lega Serie governing body and Trenitalia, the transport company behind the Frecciarossa brand, has now been struck.

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Therefore, the competition will continue to be called the Coppa Italia Frecciarossa for the next two seasons, and Lorenzo Casini, president of the top-tier Serie A league, said while speaking at a league meeting yesterday (June 30), said the value of the deal has increased by 30%.

Italian news site Calcio e Finanza is reporting it will be worth €5m ($5.2m) per year.

The initial contract between Lega Serie A and Trenitalia, entered into late last year, covered both Serie A (as that competition’s travel partner) as well as the Coppa Italia naming rights for 2021-22.

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It also applied to the Supercoppa Italiana, the annual fixture between the Serie A champions and the Coppa Italia winners – that match was, last year, known as the Frecciarossa Supercoppa Italiana.

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Frecciarossa had previously acquired title sponsorship rights in 2018 in a three-year deal but that was terminated when the Italian government stepped in and controversially overruled the agreement.

In recent seasons, Serie A has only opted for a title sponsor for the final of the Coppa Italia but has now returned to having a partner for the entire competition. 

Last season’s knockout competition was won by Inter Milan, who beat rivals Juventus 4-2 in the final at Rome’s Stadio Olympic in May.

Trenitalia, meanwhile, also sponsors several specific Italian Serie A clubs, including heavyweights like AC Milan and Juventus.