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Formula E, the all-electric motor racing series, has unveiled energy company Enel as a new sponsor for its debut race in Brazil.

The inaugural Brazilian E-Prix will be held in Sao Paulo on March 25 and will be the sixth round on the series’ 2023 calendar.

Through the partnership, Enel customers will have access to pre-sale tickets for the event, while the Italian firm will further promote the tie-up through social media.

Swiss bank Julius Baer is the title sponsor of the inaugural Brazil race under a deal running until 2026.

More commercial partners are expected to be announced for the race soon.

The Formula E grid features two Brazilian drivers with Lucas Di Grassi and Sergio Sette Câmara.

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By GlobalData

Álvaro Buenaventura, Formula E regional director for Latin America, said: “Racing in Brazil has been an important milestone for the championship since its inception, and making our debut here in São Paulo, in such an incredible location, with two Brazilian riders on the grid and the first season of our Gen3 car makes this the perfect combination for a memorable event.”

Earlier this week, Formula E agreed a multi-year partnership with Tata Communications that will see the Indian telecoms giant become the official broadcast distribution provider of the series.

The next race will be held in Cape Town, South Africa for the fifth round of the ninth season on February 25.

The campaign concludes on July 30 and will feature a record 18 events across 10 cities.