Experienced sports marketing executive Joel Seymour-Hyde has been named as head of partnership management at Formula 1 (F1), the iconic international motor racing series.

He officially begins in the role today, based out of F1’s headquarters in London.

Seymour-Hyde previously spent 16 years at Octagon but ended his long tenure with the international marketing agency last December.

He spent the final six years of his stint at Octagon as managing director in the UK. He coupled this with being a board director of the European Sponsorship Association at the time.

At the beginning of this year, he launched JSH Consulting, a new consultancy offering to the sports and entertainment industry.

Seymour-Hyde also joined OneFootball, the international soccer content portal, as a strategic advisor.

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Boasting more than two decades of experience in the sports and entertainment industry, he will now take on a senior role in F1’s commercial team which has seen multiple leadership changes in recent years.

Seymour-Hyde will report to Emily Prazer, who was named as F1’s new chief commercial officer (CCO) in January, having been promoted from her role as CCO of the Las Vegas Grand Prix.

She succeeded Brandon Snow, who stepped down as F1’s managing director of commercial last year.

Snow took on the newly created role in 2022 and replaced Sean Bratches who departed as the series’ managing director of commercial operations in 2020.

Meanwhile, Fontainebleau Las Vegas has been unveiled as an official event partner of the F1 grand prix in the city.

The resort will transform the Paddock Club Rooftop into an open-air nightclub during race week between November 21 and 23.

Last month, Quint, the travel and events company, was brought in as the official hospitality sales partner of the Las Vegas Grand Prix.