Cupra will collaborate with Football Australia on various inclusivity and diversity initiatives. (Football Australia)

Football Australia, the national soccer governing body, has extended its partnership with Cupra, the high-performance motorsport subsidiary of Spanish car maker Seat.

Cupra first partnered with Football Australia in 2022, the same time as the company’s entry into the Australian market.

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As part of the extension, Cupra hosted a Matildas’ watch party for the team’s AFC Women’s Paris 2024 Olympic Qualifier against Uzbekistan on Wednesday (February 28), as well as collaborating with Football Australia on various inclusivity and diversity initiatives.

The partnership also previously involved soccer-themed experiences at Cupra Garages.

Cupra Australia director Ben Wilks said: “Our renewal caps off two years of strong engagement and outstanding results for not only Cupra, but for football in Australia as a whole.

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“We’re delighted to see how that partnership continues to grow as we roll out a range of new initiatives and activations in this pivotal year for Australian football.”

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Cupra also sponsors Spanish soccer giants Barcelona, having signed a five-year deal in 2019, and also recently became a global partner to sailing’s prestigious America’s Cup taking place in the Spanish city next year.

Football Australia, meanwhile, announced a new partnership earlier this month with global food giant Nestle focused on developing grassroots sports participation.

The partnership will be focused on Nestle’s powdered malt drink brand Milo, which will officially partner with the governing body's MiniRoos junior soccer program.