Fonzies, the crisp brand owned by Mondelēz International, has renewed its partnership with Italian soccer’s FIGC governing body.
Through the new four-year agreement, Fonzies remains an official partner of the Italian men's and women's national teams from 2023 to 2026.
Go deeper with GlobalData
Its packets of crisps will feature the FIGC logo and a commercial with the men’s and women’s senior teams will be produced, as will collaborative social and digital content.
In addition, Fonzies will run a series of dedicated special projects and support for the national teams alongside at qualifying matches and the final phases of major international competitions in 2023 and beyond.
The brand sits alongside TIM, Gillette, Telepass, Eni, and Poste Italiane as a second-tier top partner of the FIGC, while Adidas serves as the organization's top-tier technical partner following a deal struck last year.
Francesco Uguccioni, brand manager at Fonzies, said: "We are proud to continue to accompany the Azzurri, the Azzurre, and the Italian fans in the upcoming international football events.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
