The board of directors of Flamengo, the heavyweights from Brazilian soccer’s top-tier Serie A, has confirmed the club’s kit supply renewal with Adidas, the German sportswear giant, until December 2025.
The two-year extension, which comes into effect in June next year (when the current deal between the pair, struck nine years ago, is due to run out), is worth R$69 million ($12.2 million) a year, according to local media.
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The new deal means Adidas will earn 35% from the sale of each Flamengo matchday shirt – up significantly from the current figure of between 10% and 14%.
Adidas and Flamengo first partnered in 2013, entering into the decade-long deal that will come to an end in May next year.
Adidas has also secured the right to create its own Flamingo-based casual clothing brand and will be able to sell the team’s kit via its online stores.
The club, according to reports, expects to increase its merchandise-based revenues by R$50 million ($9.1 million) each year off the back of this partnership extension.
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By GlobalDataIn late December, Flamengo brought in sports betting company PixBet as its sleeve sponsor.
The deal, which sees PixBet replace Sportsbet.io, is reported to be worth a total of R$48 million ($8.38 million) divided into four $12 million installments, the first of which is to be paid immediately.
This broadens PixBet’s presence in Brazilian soccer, which includes the likes of Vasco da Gama, America-MG, Juventude, Ponte Preta, and Cruzeiro.
