QatarEnergy, the state-owned oil company, has been named as a sponsor of soccer’s Fifa Arab Cup, the men’s national teams tournament, which got underway today on home soil.
The company will serve as an official partner of the 16-nation tournament which runs until 18 December.
QatarEnergy is serving as a top-tier Fifa sponsor for the competition joining the governing body's worldwide partners Adidas, Coca-Cola, Wanda, Hyundai, Qatar Airways and Visa.
Budweiser, McDonald's and Vivo are additional sponsors of the Arab Cup.
Eduardo Solis, Fifa’s head of marketing partnerships, said: “The Fifa Arab Cup is a unique opportunity for QatarEnergy to grow its relationship with sport and football in its region. Both the tournament and our newest sponsor share roots in Qatar.”
It is the first time the Arab Cup, to be contested by nations from the Asian Football Confederation and Confederation of African Football, will take place under the Fifa banner.
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The tournament, which was formerly known as the Arab Nations Cup and was last played in 2012, is acting as a dry run for the Qatar 2022 World Cup, which kicks off on 21 November next year.
It begins with four matches today, which includes Tunisia taking on Mauritania in the opening game and hosts Qatar facing Bahrain.
BeIN Media Group, the international pay-TV broadcaster, recently secured rights to the Fifa Arab Cup in 24 countries across the Middle East and North Africa.