The Scuderia Ferrari Formula 1 (F1) motor racing team has agreed a new multi-year partnership with Peroni Nastro Azzurro 0.0%, the Italian premium beer brand, and an extension with Danish electronics brand Bang & Olufsen ahead of the 2024 F1 season.
To activate its new partnership, the Asahi-owned beer brand will launch a series of limited-edition products.
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In addition, Peroni Nastro Azzurro 0.0% will sponsor the Ferrari Challenge Trofeo Pirelli, the one-make racing series, this year in its 32nd season.
Meanwhile, Bang & Olufsen will continue as an official partner to Ferrari and supply and manage the audio system inside the team’s motorhomes in the paddock.
The tie-up will also include a new range of special edition products.
Ferrari also recently renewed its partnership with the Ceva Logistics company, while the team struck a multi-year renewal and expansion of its deal with German sportswear brand Puma in late September.
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By GlobalDataThe Italian outfit finished third in the F1 constructors’ championship last season.
The first grand prix of the 2024 F1 season will take place in Bahrain on March 2, with the record 24-race campaign running until December 8 in Abu Dhabi.
