The Scuderia Ferrari Formula 1 (F1) motor racing team has extended its partnership with private market asset management company Z Capital Group (ZCG).
ZCG will be a team partner with Scuderia Ferrari for the 2024 Formula 1 season, a continuation of the deal that began last year.
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As part of the extension, ZCG will prominently display its logo on the Scuderia Ferrari racing car livery throughout the 2024 Formula 1 World Championship, starting at the Bahrain Grand Prix on March 2.
James Zenni, founder, president, and chief executive of ZCG, said: “We take great pride in our relationship and look forward to continuing our support of Scuderia Ferrari and building upon the success of our partnership in the 2023 season.
“ZCG shares Scuderia Ferrari’s vision for excellence and strategic growth, and we eagerly anticipate further collaboration that can bring the experience and excitement of Formula 1 to more fans around the world.”
Lorenzo Giorgetti, chief racing revenue officer of Scuderia Ferrari, added: “We are keen to continue working with ZCG to reach an even wider audience with which to share the unique experience of Formula 1 and the very special world of Scuderia Ferrari.”
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By GlobalDataScuderia Ferrari will unveil its 2024 Formula 1 car on February 13, 2024, with ZCG’s logo part of the commercial branding set to adorn it.
Last month Scuderia Ferrari agreed a new multi-year partnership with Peroni Nastro Azzurro 0.0%, the Italian premium beer brand, and an extension with Danish electronics brand Bang & Olufsen ahead of the 2024 F1 season.
Ferrari also recently renewed its partnership with the Ceva Logistics company, while the team struck a multi-year renewal and expansion of its deal with German sportswear brand Puma in late September.
The Italian outfit finished third in the F1 constructors’ championship last season.
The first Grand Prix of the 2024 F1 season will take place in Bahrain on March 2, with the record 24-race campaign running until December 8 in Abu Dhabi.
