The Ferrari, Aston Martin, and Alpine teams from motor racing’s iconic Formula 1 (F1) have all unveiled commercial tie-ups as preparations for the 2024 season gather pace.
Ferrari have renewed their partnership with CEVA Logistics, while Alpine have done the same with Shamir Optical Industry. Aston Martin, meanwhile, have tied up a new deal with Racing Force Group brand OMP.
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Ceva will continue to supply all of Ferrari’s logistical services in F1 (as well as across the internal GT and Ferrari Challenge events), while Shamir will carry on as Alpine’s optical performance partner in a multi-year deal.
Ceva will, Ferrari have said, “ensure the transport of all the Formula 1 team’s needs at the circuits around the world, whether by road, sea, air or rail.”
Shamir – part of the EssilorLuxottica Group – and Alpine, meanwhile, have so far collaborated across several projects and initiatives during their four years of partnership, involving the optical brand’s high-performance labs.
The initial tie-up between Ferrari and Ceva dates back to January 2022, while Alpine's first deal with Shamir was unveiled in May 2021.
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By GlobalDataOMP, meanwhile, is now Aston Martin’s official racewear supplier, and from the 2024 season onwards the team’s drivers – Fernando Alonso and Lance Stroll – will use OMP products including suits, gloves, shoes, and underwear. Mechanics will also be “equipped and protected” by OMP items.
Lorenzo Giorgetti, chief racing revenue officer at Ferrari, has said of the extension with Ceva: “For the first time in the sport’s history, this year’s championship boasts 24 races. This hectic pace means it is vital for Scuderia Ferrari to be able to count on a world-class logistics partner like Ceva Logistics, as it guarantees on-time and precise service while sharing Ferrari’s passion for innovation and the desire to push the boundaries.”
Stephane Cohen, co-chief executive at Racing Force Group, said on that firm’s tie-up with Aston Martin, meanwhile: “They are an ambitious and fast-growing outfit, as already seen in 2023, and we are excited to support them for the technical and marketing opportunities that will arise. We have provided all our research and development department's know-how and experience in delivering industry-leading equipment for comfort, lightness, and performance. The products will also enhance the visual identity of the team."
Ferrari finished third in the F1 constructors’ championship, Aston Martin fifth, and Alpine sixth.
In mid-December, Saudi oil giant Aramco was unveiled as the sole title sponsor of Aston Martin F1 for the next five seasons.
Previously, Aramco and data technology and business service firm Cognizant were joint title sponsors, but as of January 1, the team is known as Aston Martin Aramco.
Ferrari, meanwhile, struck a multi-year renewal and expansion of their deal with German sportswear brand Puma in late September.
The first Grand Prix of the 2024 F1 season will take place in Bahrain on March 2, with the 24-race campaign running until December 8 in Abu Dhabi.
