Extreme E, the electric off-road racing series, has announced the renewal of its partnership with tire manufacturer Continental, the championship's official tire supplier and a founding partner.
Continental, most recently, developed the CrossContact off-road race tire in 2023 for Extreme E as part of the partnership, 43% of which is made from recycled and renewable materials.
Go deeper with GlobalData
The relationship between the two parties, which began in 2019 as Extreme E was first launched and has lasted ever since, also involves other sustainability initiatives such as Continental recently donating approximately 400 square meters of rubber paving stones made from Extreme E racing tires to build a new basketball court in Hannover, Germany.
Ali Russell, Extreme E’s managing director, has said: "We are thrilled to extend our partnership with Continental, not only as our founding partner but it is an organization that shares our commitment to environmental sustainability and innovation.
“Continental's continued dedication to creating bespoke tires that perform exceptionally in the world's harshest terrains aligns perfectly with our mission to drive change through motorsport. Their unwavering support plays a pivotal role in the success of Extreme E and the message we aim to convey."
Claudio Toldi, head of marketing communications for Replacement Tires in Europe, the Middle East, and Africa, added: “We are looking forward to entering another exciting season together with Extreme E.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“With our tire, the Extreme E CrossContact, we guarantee the participating teams perfect performance on all kinds of surfaces and challenges, no matter where the races take place.
“The electric off-road racing championship series is the ideal platform for us to test new tire technologies and developments before their series launch for the passenger car sector. In 2022, for example, we tested our ContiRe.Tex technology for the first time in the Extreme E tire."
Season four of Extreme E begins on February 17 in Jeddah, Saudi Arabia.
Last month, Extreme E unveiled an extension to their broadcast rights tie-up with heavyweight sports broadcaster ESPN in Latin America, with the broadcaster having shown Extreme E action live to a Latin American audience since the series' first edition in 2021 (and indeed, also covered the series in sub-Saharan Africa in that first year).
Meanwhile, Continental struck a commercial partnership with the organizers of cycling’s Giro d’Italia in December, in a deal that will see the tire manufacturer become a top sponsor of this year’s edition.
