The European Athletics governing body has renewed its partnership with global tire brand Toyo Tires for the 2024-2027 period.

The renewal will see Toyo Tires continue as an official partner of European Athletics, as it has done since the 2018 Berlin European Athletics Championships.

The deal is classified as a top-tier official partnership, meaning Toyo Tires benefits from additional marketing rights.

This includes worldwide product category exclusivity, brand exposure in European Athletics' digital and social media activities, exposure on Eurovision’s pan-European free-to-air broadcast coverage of the three championships, track perimeter LED advertising, ticketing, and VIP hospitality.

The company will have a presence during the 2024 Roma Championships, 2025 Apeldoorn Indoor Championships, 2026 Birmingham Championships, and 2027 Indoor Championships.

Toyo Tires continues alongside other official partners including Spar, Le Gruyere, Wurth Modyf, and Eurohold. Others include broadcast partner Eurovision Sport and preferred suppliers Conica and Polinik.

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By GlobalData