The European Handball Federation (EHF) governing body has announced two sponsorship deals covering its premier men’s Champions League.
A new agreement has been struck with European oil and gas corporation MOL Group while a renewal has been agreed for the Champions League’s title sponsorship with Machineseeker Group, the continental online marketplace for used machinery.
Machineseeker will continue as the main partner of the competition through the 2023-24 campaign, with MOL Group now in as a tournament sponsor for the next three seasons until the end of 2025-26.
Both deals were brokered by the governing body's EHF Marketing arm.
David Szlezak, EHF Marketing’s managing director, said: “We are very proud to extend our partnership with Machineseeker and are looking forward to working together to lift the competition to the next level in the upcoming season. The sponsorship extension follows a strong performance of the competition in 2022-23, including great cooperation with our title partner during the regular season.”
Sven Schmidt, Machineseeker’s managing director, added: “The Machineseeker EHF Champions League showcases the best of the best in European handball and fits perfectly to our profile as the market leader with number one marketplaces all over Europe. We are looking forward to entering a second season as title partner of this premium competition and having an impactful and strong visibility…”
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Machineseeker will receive extensive exposure at all matches throughout the 2023-24 Champions League, including through floor stickers and on LED advertising boards, as well as integration onto “all relevant digital channels and websites.”
Machineseeker’s TruckScout24 brand also retains its status as the title sponsor of the EHF Final4 next year.
The initial EHF-Machineseeker tie-up was struck in August 2022 as a one-year affair.
Peter Pantl, corporate communications and marketing vice president at MOL Group, commented: “As a regional company, we believe that sponsoring sports is an effective tool for reaching communities, as the love of sports is shared by all of us, and with that, we can reach masses at such a cross-border, prestigious, international event.”
That deal will give the oil and gas firm “significant exposure throughout the season allowing it to reach audiences across Europe,” including Hungary, Croatia, and Poland.
MOL will benefit from both visible and non-visible rights in the Champions League, covering significant exposure at all matches as well as a digital presence. The company is also set to be a commercial partner of the 2024 EHF Women’s Handball Championship.