Manchester United, of English soccer’s top-tier Premier League, have today (July 6) announced international IT services firm DXC Technology as their new sleeve sponsor, in a multi-year deal.
The deal, which comes into effect for the start of the 2022-23 Premier League in August, will see DXC “use its expertise in digital transformation to improve the way United engages with fans through its digital platforms.”
The brand’s logo, meanwhile, will be present during the deal’s duration on the club’s home, away, and third-choice shirts.
DXC replaces Kohler, the household manufacturing company, as United’s sleeve sponsor. Kohler had been in that position since 2018, with their agreement estimated by GlobalData Sport as being worth just under $13.25 million per year.
DXC will act as United’s digital transformation partner, and will work to assist the club with its online and mobile platforms “by harnessing the power of data and analytics technologies.”
In addition, DXC has also been appointed as the presenting partner of the charitable Manchester United Foundation.
Victoria Timpson, Manchester United’s chief executive of alliances and partnerships, said: "DXC’s technological expertise will help put Manchester United at the forefront of digital transformation, providing efficient ways of working and new and exciting opportunities to interact with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offering.”
Chris Drumgoole, chief operating officer at DXC Technology, added: "Whether it’s running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organizations, Manchester United and DXC are experts in managing world-class operations. We stand shoulder to shoulder in our belief in the power of technology to win.”
TeamViewer, the German software firm, is United’s main shirt sponsor in a deal running through 2025-26, while blockchain engagement company Tezos is the team’s training kit partner.
German sportswear giant Adidas is United’s kit supplier.