Golf’s DP World Tour (formerly the European Tour) has announced its season-long points competition will be renamed the Race to Dubai Rankings in Partnership with Rolex starting next year.
The change is a return to the same moniker the competition used from 2009 to 2021 before being renamed DP World Tour Rankings in Partnership with Rolex for the 2022 season when DP World became the title partner of the European Tour’s main Tour.
Now, with the backing of Dubai’s Department of Economy and Tourism, it will revert to the Race to Dubai brand from next season when the leading eight players will share an increased bonus pool of $6 million as part of an overall $144.2 million prize fund across a minimum of 39 tournaments in 26 countries on the DP World Tour’s 2023 global schedule.
Guy Kinnings, deputy chief executive and chief commercial officer of the DP World Tour, said: “The Race to Dubai is a strong narrative for us, reflecting our season-long contest which builds towards the final Rolex Series event of the year in Dubai, our DP World Tour Championship, where we crown our Number One players.
“We are therefore pleased to be bringing it back with the support of Rolex and today’s announcement further cements the long-standing relationship that dates back to the first staging of the Dubai Desert Classic in 1989.
“Our partnership continues to drive significant exposure for Dubai and its leading businesses on a global scale.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
“The 2023 DP World Tour season promises to be one of our most exciting yet, with a record prize fund on offer. We look forward to seeing which player earns the right to be named the Race to Dubai champion at the DP World Tour Championship next November.”
Previous winners of the competition include Rory McIlroy, John Rahm, Tommy Fleetwood, and Collin Morikawa. McIlroy won the season-long competition for the fourth time yesterday (November 20).
The 2023 Race to Dubai will begin from November 24 to 27, 2022, with two tournaments – the Fortinet Australian PGA Championship and the Joburg Open in South Africa – co-sanctioned with the DP World Tour’s strategic alliance partners the IISPS Handa PGA Tour of Australasia and the Sunshine Tour, respectively.
It will end with the $10-million DP World Tour Championship which will take place at Jumeirah Golf Estates for the 15th consecutive year from November 16 to 19, 2023.
The DP World Tour’s upgraded 2023 season is the latest response to the threat of the lucrative new rival LIV Golf series and will also see golfers on the circuit will receive a guaranteed $150,000 under the tour’s new ‘Earnings Assurance Program’ if they play a minimum of 15 events.
The US-based PGA Tour announced s similar program in August, with rookies guaranteed $500,000.
Players placed last in each of the Saudi-backed LIV Golf events this season earned $210,000 while US star Dustin Johnson earned more than $35 million in individual and team prize money.