DP World, the global logistics heavyweight, has today (July 26) been unveiled as a worldwide commercial partner of golf's iconic Ryder Cup men's competition between Team Europe and Team USA, extending its golfing portfolio.
As part of the tie-up between the brand and the competition’s main organizing bodies – Ryder Cup Europe and the PGA of America – DP World will “use the Ryder Cup as a global platform to engage with customers, prospects, and stakeholders.”
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This tie-up expands DP World’s already-substantial presence in golf – it has been the title partner of the primary circuit run by the European Tour Group since the start of the 2022 season.
There will be a series of digital and experiential initiatives “run in conjunction with the [Ryder Cup] partnership.” These will include a charity initiative in the Ryder Cup fan village, where fans will be encouraged to donate used golf balls to be given to grassroots golf projects worldwide.
The deal has been announced during the build-up to the 2023 Ryder Cup, which is taking place near Rome, Italy, between September 29 and October 1.
DP World has said it will assist in the event’s delivery by “seamlessly connecting smart logistics with the passion and precision of golf.”
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By GlobalDataGuy Kinnings, a director of the Ryder Cup, said: “The Ryder Cup is a truly global sporting event which connects people around the world and we are delighted that DP World, which connects people through its smart trade and logistics expertise, has joined our commercial family.
“We, of course, know each other very well through our highly successful DP World Tour partnership and the Ryder Cup provides a wonderful additional platform to grow their booming business and in turn, we can utilize their logistical expertise to help deliver a truly world-class event.”
Daniel van Otterdijk, DP World's chief communications officer, added: “The Ryder Cup has become one of the world’s greatest sporting events, so we are delighted that DP World can play an integral part in delivering that for the millions of sports fans around the world. Whilst the partnership supports both our commercial and brand objectives it also allows us to showcase our global logistics network that is uniquely positioned to support the events partners and contractors with faster, smarter, and more sustainable ways of delivery.”
The logistics brand is also active in terms of sponsorships across cricket – a deal with the International Cricket Council was struck in early June – and motor racing.
The organizers of the Ryder Cup, meanwhile, announced a consultancy partnership with Roc Nation Sports International (RNSI), the entertainment and sports management company owned by US rapper Jay-Z, in late June.
