CSM Live, the events arm of the UK-based sports and entertainment agency, has agreed a deal with the organisers of the 2022 Commonwealth Games, to be held in Birmingham in England.
CSM Live will be the ‘official provider of look, wayfinding and signage’ at next year’s games, due to take place from 28 July to 8 August 2022.
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The division will be “responsible for all aspects of venue dressing, for both competition and non-competition venues… including scoping, producing, installing and de-rigging all elements of venue dress," the games' organising committee has said.
This remit includes field-of-play branding, information and map-based signage, sponsor branding, media infrastructure and host city dressing.
It has committed to work with local companies and suppliers to fulfil these requirements, and will also “work to design and provide an entirely sustainable solution".
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CSM Live had similar responsibilities at the 2014 Commonwealth Games, which took place in Glasgow.
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By GlobalDataProduction for the Birmingham games is due to start in the early stages of 2022.
Giles Stanford, director of global events at CSM Live, said: “We have a strong pedigree in providing sustainable branding solutions for major events and combined with the expertise of the local business community, we hope to deliver a spectacular event for all those involved.”
ian Reid, chief executive of the Birmingham 2022 organising committee, added: “With a strong track record of working on major sporting events, I know we can rely on [CSM’s] expertise to help us deliver the most sustainable Commonwealth Games to date.”
Last week, Birmingham 2022 signed up PwC, the professional services firm, as the event’s supplier of professional advisory services.
PwC will “work with local organisations to maximise the social and environmental impact of the games and its footprint".
CSM Live and PwC join a list of sponsors that includes the Gowling law firm, the Gi Group as recruitment partner, and Swiss watchmaker Longines as official timekeeper.
