The Super League, English rugby league’s top-tier competition, has today appointed CSM Sport & Entertainment, the UK-based international agency, to secure more commercial partners for the 2022 season.

CSM has been tasked with developing the league’s commercial proposition and finding new partnership opportunities before the next campaign.

The Super League’s partners presently include title sponsor Betfred, Dacia, Northern Railway and Batchelors Mushy Peas, as well as domestic broadcast partners Sky Sports and BBC Sport.

Just last week, the league agreed a two-year extension to its partnership with Australia-based sports equipment manufacturer Steeden, which will remain as the official match ball supplier of the competition until the end of the 2023 season.

CSM previously had a partnership with the Super League for several years and secured the deals with Dacia and Batchelor’s Mushy Peas.

Previous sponsors it secured for the league include Ronseal, First Utility, Foxy Bingo, Alcatel Lucent and Brut.

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Rhodri Jones, Super League chief commercial officer, said: “We are delighted to be able to continue our relationship with CSM for the 2021 season and beyond. We’ve worked with CSM over a number of years and look forward to continuing to attract further commercial partners that share our brand values and will help grow the Super League competition.”  

CSM has strong ties to domestic rugby league and notably helped to broker car retailer Cazoo’s deal to become the presenting partner of the 2021 Rugby League World Cup in England, albeit the tournament has now been postponed until next year after Australia and New Zealand withdrew citing reasons linked to the coronavirus pandemic.