The Croatian National and Istria Tourist Boards have today been named as the official destination partners of European handball’s top-tier EHF men's Champions League club competition.

The deal, brokered by the European Handball Federation’s EHF Marketing arm, covers the remainder of this season (2023-24) and the 2024-25 and 2025-26 campaigns.

The respective tourist boards will benefit from a range of visible rights in the EHF Champions League, including brand exposure at all matches as well as digital presence on the EHF website and EHFTV, the federation’s OTT platform.  

David Szlezak, EHF Marketing managing director, has said: “The new partnership goes hand in hand with our go-to-market strategy as we drive sustainable business impact in marketing, among others, the EHF Champions League competitions.

“We look forward to seeing how top-tier European club handball competition can create an authentic platform for the Croatian National and Istria Tourist Board and deliver targeted sponsorship initiatives.”

Kristjan Staničić, managing director of the Croatian National Tourist Board, added: “Croatia is a well-known sporting nation, and our handball teams and players are active throughout Europe.

“We know that handball as a sport is extremely popular both in Croatia and throughout Europe and that this cooperation with the EHF Champions League will provide even greater promotional opportunities across our key European markets.”

Machineseeker, the online marketplace for used machinery, is the title sponsor of the EHF men's Champions League under a deal running until the end of this season.