US cable giant Comcast’s Xfinity brand has become the title sponsor of the US Gymnastics Championships national competition as part of a wide-ranging partnership with the US Gymnastics governing body.

As US Gymnastics’ official mobile, internet, and video provider, Comcast, the parent company of media giant NBCUniversal, will support the US Gymnastics national team ahead of the Olympic and Paralympic Games in Paris next year, while also promoting the development of young gymnastics across the country.

The US men’s and women’s artistic gymnastics national championships will be known commercially as the Xfinity US Gymnastics Championship in 2023 and 2024, with this year's edition scheduled for August 24 to 26 in San Jose, California.

Xfinity will also serve as presenting partner of US Gymnastics’ announcement of their national, world championships, and Olympic teams.

As part of the partnership, Comcast will also support the growth of existing US Gymnastic programs serving disabled athletes.

Matt Lederer, vice president of branded partnerships and amplification at Comcast, said: “We are proud to partner with USA Gymnastics and support the incredible gymnasts who are pursuing their Olympic dreams.

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“The Olympic Games Paris 2024 will be a truly unique celebration in one of the world’s most stunning cities and we look forward to once again bringing the thrill and excitement of the Games home. By highlighting these athletes’ remarkable stories of achievement, sportsmanship, and resilience, we hope to inspire the next generation.”

Li Li Leung, US Gymnastics president and chief executive, added: “We are so excited to welcome Comcast as a partner supporting the journeys of US Gymnastics athletes.

“The company’s commitment to innovation and to athletes in programs ranging from HUGS to the Olympic Team will serve the sport in a holistic way.”