Italian bike manufacturer Colnago has signed a partnership with Giro d’Italia organizers RCS Sport.
The two-year partnership involves Colnago manufacturing the Giro d’Italia’s Trofeo Senza Fine trophy case and a bike dedicated to the race, the Colnago Gioiello. Both will be on display at the start and finish sections of the Giro d’Italia.
The agreement also includes a series of side events such as a tour of historic Colnago bikes across the Italian Embassies around the world, participation in the hall of fame ceremony, and other promotional events to publicize the Colnago brand at the Trofeo Senza Fine exhibition.
Paolo Bellino, managing director and general manager at RCS Sport, said: “Throughout its long history Colnago has been the bicycle of champions such as Merckx, Saronni, Magni, Nencini, Maertens, Ballerini, Bettini, and Pogacar becoming part of the history of great national and international cycling”.
Earlier this year, Crédit Agricole Italia, an arm of the French bank, was named the title sponsor of all RCS Sport cycling classics until 2025.
Through the three-year agreement, the company will put its name to several races including the men’s and women’s Strade Bianche, Tirreno-Adriatico, Milano-Torino, Milano-Sanremo, Il Giro di Sicilia, Gran Piemonte, and Il Lombardia.